The Spoke Media concept emerged from a desire to create a viable business that focused on creating shared value at an individual, community and commercial level. Shared value entails the achievement of holistic benefit for all parties, socially, economically and environmentally. At Spoke Media, we believe that business can propel the pursuit of sustainability. We also understand that the health of people, places and environments is rooted in the everyday decisions we all make, both personally and professionally. The Spoke Media concept is about helping to make resilient decisions the obvious decisions.