Spoke Media is dedicated to getting more Melburnians cycling more often. In 2001, 82% of commuters in Melbourne travelled to work by car. We are seeking to reduce the percentage of commuters relying on cars through the provision of financial incentives to riders and the accumulation of data and insight to bolster advocacy for cycling and improved bicycle infrastructure. Spoke Media’s incentives are in addition to the multitude of associated benefits of consistently riding a bicycle, which can be found here.